The Alexandria Collective
Sustainable Travel and Eco-Tourism in Global Hospitality
The Alexandria Collective is a research-driven project I conceptualized and authored to examine how sustainable travel and eco-tourism are reshaping global hospitality systems. The work explores sustainability not as a branding trend, but as a structural transformation tied to policy, community participation, and long-term economic resilience.
Developed as part of an international academic collaboration between Georgia State University and ESCA École de Management in Casablanca, Morocco, this project uses Morocco as a primary case study to analyze how national vision, local innovation, and global frameworks interact within sustainable tourism models.
The research integrates tools such as PESTEL analysis, the Triple Bottom Line, and United Nations Sustainable Development Goals to evaluate hospitality systems across multiple scales.
The project examines three interconnected layers of sustainable hospitality development. At the national level, it analyzes Morocco’s Vision 2030 tourism strategy and its integration with infrastructure, mobility, and economic policy. At the community level, it studies eco-lodges in the Atlas Mountains that demonstrate cooperative ownership, environmental stewardship, and social impact. At the coastal level, it explores Blue Economy initiatives in Essaouira and Agadir that align marine conservation with tourism growth.
I originated the concept for The Alexandria Collective, conducted the research, and authored the full white paper. The project reflects my interest in hospitality as a global system shaped by governance, culture, and environmental responsibility, and it reinforced my approach to experience design as inseparable from ethics and structure.
The Alexandria Collective represents my approach to hospitality research: comparative, systems-oriented, and grounded in real-world application rather than abstraction.
Full research paper available upon request.